Announced by Nikon on August 2012
The P7700 is the newest flagship model for the COOLPIX series. It supports full-scale manual photography as well as system expansion, allowing users to brush up on their camera techniques that digital-SLR cameras require. The P7700 is the successor to the P7100, released in September 2011, and offers a number of advances over its predecessor, including faster continuous shooting and even better image quality with shooting at high sensitivities. It is equipped with a large 1/1.7-inch backside illumination CMOS sensor, and a fast NIKKOR lens that supports 7.1x optical zoom. Its built-in lens-shift vibration reduction (VR) function increases imaging opportunities by enabling capture of not only beautiful still images, but also crisp and clear full-HD movies in dark or dimly lit surroundings.
The bright and fast NIKKOR lens supports 7.1x optical zoom covering a range of focal lengths from 28 mm to 200 mm (equivalents in 35-mm  format) and offering maximum apertures of f/2–4. It also supports macro photography from distances as close as approximately 2 cm, as well as fast telephoto shooting. What’s more, it offers excellent rendering for beautiful expression of blur. The combination of this high-performance lens and the 1/1.7-inch backside illumination CMOS sensor with an effective pixel count of 12.2-million pixels enables even better image quality with shooting at high sensitivities, and high-speed continuous shooting at approximately 8 fps*1. The P7700 is also equipped with a movie custom setting mode with which settings such as shutter speed and ISO sensitivity can be specified, making the most of the advantages and capabilities of the fast lens and backside illumination CMOS sensor, for even more ways to express yourself through full-HD movies with superior picture quality. The camera also supports a number of accessories that extend possibilities and increase flexibility with shooting in a variety of situations, including Nikon Speedlights*2, which can be used for multiple flash-unit photography with Advanced Wireless Lighting, the GPS Unit GP-1, which records position information with images as they are captured, and the Remote Cord MC-DC2, which makes releasing the shutter easier when the camera is mounted on a tripod (accessories sold separately).
The S6400 is equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels, a 12x optical zoom NIKKOR lens with coverage for angles of view for focal lengths from the wide-angle 25 mm to 300 mm (equivalents in 35-mm  format), and a touch panel for natural operation, all in a compact and slim body. In addition to excellent basic camera performance, the S6400 offers a number of advanced photographic functions that ensure recording of images as intended with the simplest of operations. Chief among these functions are Target Finding AF, with which the user need simply point the camera at the intended subject and the camera automatically identifies and focuses on that subject; Quick Effects, which allow users to create images with special effects in just three easy steps–shoot, select, and save; and functions for recording full-HD movies with superior picture quality.
The S800c establishes a new line in the COOLPIX S series powered by Android with built-in Wi-Fi® compatibility for operation similar to that of a smartphone and wireless Internet connection. With its backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels and 10x optical zoom NIKKOR lens, however, the S800c enables capture of sharp, blur-free and beautiful images that can be extremely difficult to capture with smartphones. What’s more, users can take full advantage of the camera’s other features, including support for recording of full-HD movies, to upload their stunning photos and movies to social networking sites. The S800c fulfills Nikon’s latest proposal for new ways to use digital cameras–Capture, View, Connect, Enjoy–all in a single, compact body.
The S01 is the smallest and lightest digital camera in the history of the Nikon COOLPIX series, combining the simplicity of a cell phone with the advanced capability for expression of a camera. The body is smaller than a standard business card, measuring approximately 77 mm wide, 51.2 mm high, and 17.2 mm deep, and with a weight of approximately 96 g, it fits easily in the palm of the hand. Special attention was also paid to the design of the camera and materials used. It has a smooth form, regardless of the angle from which it is viewed, and is constructed of a durable yet thin stainless steel that also enables a beautiful finish. The S01 is also equipped with a touch panel display and a user interface (UI) that enables intuitive operation easy enough for anyone to master. As simple operation was also a primary goal for this model, the UI offers a number of convenient features, including a four-section grid structure that anyone can easily master. This is a camera that users will enjoy using and keeping with them at all times.
The L610 is the latest model in the L-series lineup. It is equipped with a 14x optical zoom lens and is very easy to use. It offers a number of features and functions that allow users to capture the intended shots with the simplest of operations. The image sensor built into the L610 is a backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels that achieves superior image quality, even at high sensitivities. The camera is also equipped with lens-shift vibration reduction (VR), Target Finding AF, with which the user need only point the camera in the direction of the intended subject and the camera automatically identifies and focuses on that subject, and support for recording full-HD movies with excellent picture quality.