New cameras announced by Sony

The Sony Cyber-shot RX1 is a professional compact camera.



  • 24.3mp Exmor CMOS full frame sensor
  • 35mm f/2.0 Carl Zeiss T lens
  • iso 100-25,600
  • 5 frames per second
  • Full exposure modes P,S,A,M
  • 14 bi RAW image capture
  • 3 inch LCD screen
  • 1920×1080/60p AVCHD video
  • Sweep panorama
  • pop up flash


$2799.99 Est available date December 2012









Alpha NEX-6 Camera with 16-50mm Lens

Get it all with the Sony Alpha NEX-6 camera and included 16-50mm retractable zoom lens (SELP-1650). This powerful little shooter will fit in your jacket pocket yet still boasts a wish list of incredible features. Like an XGA OLED TruFinder™ electronic viewfinder and DSLR-like dials for intuitive, hands-on control of camera functions. Focus and track fast-moving subjects with the speed and accuracy of phase and contrast detection thanks to Fast Hybrid AF, then shoot 16.1MP photos at a blistering 10 fps so you never miss a moment of the action. The NEX-6 comes complete with a built-in pop-up flash and a large Exmor APS-C HD CMOS image sensor for superb image quality. Plus, Wi-Fi capability means you can transfer photos directly to your smartphone or tablet with the PlayMemories Mobile™ app11 for instant sharing of your photos and videos1. The included retractable zoom lens collapses to just 3/16″ making it the perfect choice for on-the-go shooting when a compact, lightweight lens is ideal.

$849.99 Body only

$999.99 w/16-50mm lens



Alpha NEX-5R with 18-55mm Lens


Shoot incredible DSLR-quality photos, then share them immediately right from the camera. With built-in Wi-Fi, the Sony Alpha NEX-5R camera makes instantly sharing shots with your friends easy—you can even download camera apps for endless creative possibilities11. The 16.1MP APS-C size sensor delivers breathtaking stills with professional-looking, beautifully defocused backgrounds perfect for portraits. Fast Hybrid AF combines two advanced technologies for speedy, ultra-precise focusing in any setting. Composing shots is a pleasure on the 3″ touchscreen LCD—it tilts a full 180° so you can frame and snap easy self-portraits. All that in a camera that’s roughly half the size of a DSLR. Includes E-mount 18-55mm f/3.5-5.6 standard zoom lens.

$649.99 Body Only

$749.99 w/18-55mm lens

$799.99 w/16-50mm lens

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